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GROWTH

Fintech VC & private equity

We work the deal after the introduction.

Give your fintech portfolio companies a fractional sales and partnerships team. We join buyer calls, write the proposal and own the follow-up through the next decision.

Discuss a portfolio company See the 30-day plan
Fig. 01 Suspension spanRebar field drawings

Portfolio mandates

Where we fit in your portfolio

Your fund has the same two operators to call when a company needs help. Each founder or portfolio CEO chooses the opportunity and keeps the buyer relationship.

01 Venture capital

Give a founder a second seller.

For seed-stage fintechs with a working product and a founder who still owns sales. We take on a specific opportunity while the founder stays close to the buyer.

A warm intro to a first buyer

Your fund can introduce a fraud software founder to a lender. We find the right risk lead, give you a note to forward, join discovery and draft the paid pilot.

Target A buyer agrees on the pilot scope, success criteria and decision date.

An embedded payments opportunity

A software platform wants to offer payments to its customers. We model what each side earns, agree who onboards merchants and put a proposal in front of the platform.

Target The platform names a first merchant and a pilot owner.

02 Private equity

Put an existing channel to work.

For operating partners and portfolio CEOs with a commercial team in place. We work with the revenue leader on one growth priority and give the internal team the tools to carry it forward.

A signed partner with no referrals

A payments provider signed a software partner six months ago. We sit down with its sales lead, select five merchants and help the reps make the first joint approaches.

Target The partner introduces a qualified merchant with a named next step.

A cross-sell after an acquisition

A portfolio platform adds a payout product. We work with account owners to select customers, build a business case for each and join the expansion conversations.

Target An existing customer requests an expansion proposal with a defined use case.

03 / The first engagement

What we do in 30 days

Start with one company and one live commercial priority. We agree on the work, the fee and a milestone the team can measure.

  1. Days 01–05

    Choose the opportunity.

    Review the account history with the founder or revenue lead. Identify the buyer, the reason to act and the decision we want to earn.

    You get An account brief, baseline and named owners.

  2. Days 06–20

    Work the deal together.

    Prepare the introduction, run agreed outreach, join calls and follow up. Use the buyer’s feedback to write a proposal or revise the offer.

    You get Buyer feedback, deal materials and dated next steps.

  3. Days 21–30

    Make the next decision.

    Review what moved and what stalled. Together we decide whether to pursue the pilot, test another account or stop the effort.

    You get A decision brief and a handoff the company’s team can run.

Engagement options

One company, fixed fee

The first conversation and a one-page proposed scope are free. The company can then commission the 30-day engagement for an agreed fee.

Reserved days for a fund

If several companies need help, reserve a set number of Rebar days each quarter. Your fund chooses which companies use them and agrees on a scope with each team.

04 / Operating experience

50%+

Share of company ARR from the full partner channel

Checkout platform   /   2019–2022

From agency referrals to platform reseller deals

In a prior operating role, a Rebar principal built the agency and technology partner program and closed reseller agreements with Adobe and BigCommerce. The principal reports that the broader channel grew to more than half of company annual recurring revenue.

Read the case study

Working with Rebar

Before you make an introduction

What makes a portfolio company a good fit?

A working B2B fintech product, a founder or revenue leader who can make decisions, and a specific buyer, partner or customer segment to pursue. An active conversation or a signed but quiet partner gives us a place to start.

What if the fund has no warm introduction?

We can start with the company’s existing opportunities or research a short list of named accounts. We agree on whom to approach, why the offer matters to them and who will make contact.

Who owns the customer relationship?

The portfolio company does. We agree who leads each conversation, record decisions in the company’s system and hand the internal owner the account history, materials and next steps.

What does the investor see?

We agree on reporting with the company and the fund before work begins. A weekly update can cover buyer decisions, qualified opportunities, blockers and who owns the next action. Each company’s pipeline and account details stay separate.

Start with one company

Which company comes to mind?

Send the company’s website, the deal or channel you want to move and where it stands today. The Rebar team will use the first conversation to scope the work.

Discuss a portfolio company Book a free 30-minute call Email Rebar an introduction