Choose the right accounts.
Use wins, losses, and customer evidence to define fit, buying triggers, and reasons to disqualify an account.
Founder-led sales
Sell alongside an experienced operator and build a process others can use.
THE SITUATION
Where founders need support.
The founder knows the product and can win customers, but targeting, discovery, follow-up, and proposals depend on personal effort. The first salesperson would have to work out the process while trying to sell.
More deliberate account selection and sales preparation.
Active opportunities with owners and next steps.
Sales materials and a process the next hire can use.
THE WORK WE TAKE ON
The work Rebar takes on.
Prepare and run conversations.
Develop tailored outreach, discovery questions, and meeting briefs. Participate in the agreed customer conversations.
Advance the opportunity.
Help develop proposals, business cases, stakeholder plans, and follow-up that address the buyer's next decision.
Capture what can transfer.
Document effective messaging, objections, qualification, and deal steps. Test which tasks another person can own.
TANGIBLE OUTPUTS
What you can expect to receive.
- A target-account profile and prioritized prospect list.
- Outreach, discovery, and meeting-preparation materials.
- Opportunity plans, proposals, and follow-up drafts.
- A working sales playbook based on real conversations.
A USEFUL FIT
When this work makes sense.
- The founder is still the main salesperson.
- There are early customers or credible buying conversations.
- The company needs help selling while it learns what repeats.
The statement of work defines the final deliverables, responsibilities, capacity, timeline, and fee.
QUESTIONS / ANSWERED
What to know before we start.
The scope should be clear before the work begins.
Will you join sales calls?
Yes, where agreed in the engagement. We define the conversations Rebar will prepare, attend, or lead and the decisions that remain with the founder.
Will you guarantee a number of meetings or sales?
Targets are scoped to the customer, starting point, and sales cycle. We do not publish a universal meeting or revenue guarantee. Selected engagements can include an agreed performance-based fee.
Can we work together before hiring a salesperson?
Yes. We can help run the initial sales work, establish the process, and clarify the role a first hire should take over.
CONNECTED CAPABILITIES
Build around the priority.
Put the next commercial move in motion.
Tell us what you sell, who is buying, and where the work gets stuck. We will start with the most useful next step.