Set the commercial focus.
Review customer evidence, active deals, the offer, and the sales cycle. Choose the buyer and opportunity that deserve the next investment.
Fractional CRO
Give your sales effort a senior owner and a practical operating plan.
THE SITUATION
Where founders need support.
You are making the sales decisions, running important opportunities, and deciding what to hire. The business needs experienced revenue leadership before it is ready for a full executive team.
A commercial priority with an accountable owner.
A regular view of the pipeline, decisions, and next actions.
A clearer plan for the people and processes the business needs.
THE WORK WE TAKE ON
The work Rebar takes on.
Lead the operating rhythm.
Run an agreed sales review, track opportunity quality and movement, and surface the decisions blocking progress.
Work on important opportunities.
Prepare and join selected conversations, strengthen business cases, and help the founder progress commercial decisions.
Build the next stage of the team.
Define the roles, responsibilities, hiring priorities, and onboarding materials needed as the company grows.
TANGIBLE OUTPUTS
What you can expect to receive.
- A scoped commercial plan and agreed success measures.
- Pipeline stages, ownership, and a review cadence.
- A current decision and opportunity-action log.
- A hiring and responsibility plan tied to the work.
A USEFUL FIT
When this work makes sense.
- The founder still leads most revenue decisions.
- There is early demand but no established revenue leader.
- The company needs someone to lead agreed work and help execute it.
The statement of work defines the final deliverables, responsibilities, capacity, timeline, and fee.
QUESTIONS / ANSWERED
What to know before we start.
The scope should be clear before the work begins.
Is this an advisory role or an operating engagement?
The core offer combines revenue leadership with agreed operating responsibilities. Calls and reviews support the work. The scope identifies the activities and capacity Rebar will provide.
Does every engagement include every service?
No. We select the work around the immediate commercial priority, then agree the people, capacity, fee, and responsibilities required.
Can the fee include a performance component?
Selected engagements can put 50% of the fee behind an agreed target. The fixed half, target, attribution, responsibilities, and deadline are defined before work starts.
CONNECTED CAPABILITIES
Build around the priority.
Put the next commercial move in motion.
Tell us what you sell, who is buying, and where the work gets stuck. We will start with the most useful next step.