Rebar CRO helps early-stage B2B founders sell, develop partnerships, and build a commercial function their first hires can run.
A working product. Early customer evidence. A founder ready for help.
Senior leadership. Work that moves forward.
FOCUSEXECUTEBUILD
You have something customers want. Now you need to find the right accounts, move opportunities forward, and decide what to hire.
Rebar brings revenue leadership and hands-on commercial work into the business. We help you sell now and build a process the next person can run.
You have a working product and early evidence that customers want it.
The founder still owns most sales conversations and important deals.
You need revenue leadership and execution before building a full sales or BD team.
You want to learn which customers and channels deserve the next investment.
We scope the engagement around the commercial priority. Here is what Rebar can own, build, and help run.
Give your sales effort a senior owner and a practical operating plan.
What we put to workSell alongside an experienced operator and build a process others can use.
What we put to workDevelop a clear partner offer and work it through to real customer opportunities.
What we put to workShow a prospect how the proposed solution would work for their business.
What we put to workGive each priority account a researched reason to hear from you.
What we put to workKeep the pipeline, follow-up, and decisions usable as the business grows.
What we put to workGive the first commercial hires a clear job and a process they can use.
What we put to workDevelop a focused route to customers in a new market.
What we put to workWhen a promising conversation needs more than a deck, we build a custom demo around the buyer's actual use case.
Product research, a focused interactive concept, and a business case help commercial and technical teams decide what to validate next.
A focused walkthrough for a real commercial conversation.
Research, demos, deal follow-up, and reporting are part of the operating system we build around the engagement.
Review relevant company news, product changes, hiring, and other public evidence. Score customer fit separately from timing, then identify accounts to pursue or monitor.
A sourced shortlist with a reason to engage and a recommended next action.
Research and deduplicate accounts, identify relevant people, and check contact details through agreed sources. Prepare the business context, evidence, and questions for each priority.
A prioritized account and contact brief with verification status and a meeting or outreach plan.
Review product documentation, map the proposed workflow, and build a focused interactive demo or visual concept for the conversation.
A walkthrough, business case, and practical next step for commercial and technical review.
Develop the joint offer, responsibilities, commercial assumptions, and first customer test. Model the proposed economics using client-approved inputs and prepare the discussion materials.
A partner brief, proposed pilot, and agreed opportunity-development path.
Reconcile conversation activity with CRM records, turn call notes into updates, and identify unanswered replies or stalled opportunities. Assign a next step, owner, and date.
A current pipeline, prepared follow-up, and a short list of deals that need attention.
Surface missed threads, upcoming meetings, decisions, and commercial priorities. Connect each item to the action or preparation the founder needs next.
A concise brief with decisions, owners, and priorities, delivered on the agreed schedule.
AI assists the work. Chris and Darren remain responsible for source checks, commercial judgment, and obtaining client approvals. Each workflow uses the systems and access agreed for the engagement.
Start with a scoped 90-day plan. We agree the priority, the work we own, your involvement, and how progress will be measured. The sales cycle and starting point determine the pace.
Review your customers and active opportunities. Agree the buyer, offer, initial channel, responsibilities, and measures. Begin the highest-value sales work.
Research targets, develop outreach and sales materials, support conversations, and manage agreed follow-up. Review the pipeline and customer response each week.
Document what works and what still needs testing. Define the next role, prepare onboarding, and transfer responsibilities when the business is ready.
Every engagement has a defined scope, a working cadence, and agreed measures. For selected clients, that can include a performance-based fee.
For selected engagements, 50% of the fee is fixed and 50% depends on an agreed target. If we miss the target by the agreed deadline, the conditional half is not payable.
The principals bring experience building sales teams, winning early customers, and developing partner channels. These examples come from their previous operating roles.
At a subscription-retention startup with early customers and no formal GTM team, a Rebar principal served as CRO and built the commercial function. Magic Spoon and Obvi became anchor customers.
Prior principal operating role, 2022 to 2023. Company figures from the principal's professional record.
Read the case studyAs the first sales hire at a checkout startup, a Rebar principal helped secure Invicta as an anchor merchant and develop the sales process and team around subsequent growth.
Prior principal operating role, 2017 to 2019. Company growth during the role, not revenue from one customer.
Read the case studyA Rebar principal built agency and technology relationships, partner operations, and reseller agreements with Adobe and BigCommerce during an earlier operating role.
Prior principal operating role, 2019 to 2022. Principal-supplied company figures, not independently audited.
Read the case study
Selected organizations from the principals' prior roles, client work, and partnerships. Logos do not imply a current Rebar client relationship.
The scope should be clear before the work begins.
A fractional chief revenue officer provides senior revenue leadership on an agreed part-time basis. Rebar combines that leadership with scoped sales, business-development, and operating work. We define who does each part before starting.
Early-stage B2B companies with a working product, early customer evidence, and founder-dependent selling. Seed and Series A companies are a useful starting point, along with selected Series B and bootstrapped businesses in the same operating situation.
An engagement can include targeting, outreach, sales conversations, opportunity follow-up, partner development, custom demos, CRM processes, and hiring preparation. We agree the priority and delivery capacity so the founder knows what Rebar owns each week.
Yes. We help prepare and run the agreed commercial work. The founder stays involved in customer learning, product decisions, major commercial commitments, and hiring decisions. The goal is to make more of the work transferable over time.
Yes. A focused demo, partner opportunity, or sales project can be scoped around a specific need. We agree the deliverable, responsibilities, fee, and next decision before starting.
For selected engagements, half the fee is fixed and half is payable only if an agreed target is achieved by its deadline. The baseline, attribution, responsibilities, and target are defined in writing. If the target is missed, the conditional half is not payable.
We establish the commercial focus, run the agreed sales or partnership work, and document what the response tells us. The initial plan includes regular reviews and a decision about what to continue, change, or transfer. Results and hiring timing depend on the business and sales cycle.
AI can assist research, briefs, sales materials, prototypes, and recurring operating work. People remain responsible for source checks, commercial judgment, client approvals, and external commitments. We build workflows around the client's authorized systems and needs.
Rebar CRO is a paid service with an agreed scope and fee. Rebar Payments is a separate practice with no Rebar advisory fees. Payment-provider fees and terms still apply to the Payments offering.
Request a 20-minute CRO call and share your company website, stage, and immediate sales priority. We use the conversation to understand the situation, assess fit, and identify a useful next step.
Tell us what you sell, who is buying, and where the work gets stuck. We will start with the most useful next step.