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CRO
07 / BUILD THE COMMERCIAL TEAM

First hires and team handoff

Give the first commercial hires a clear job and a process they can use.

THE SITUATION

Where founders need support.

You need help, but the role is not yet clear. Hiring someone without defined customers, expectations, materials, and ownership can leave the founder carrying the same work.

A hiring priority grounded in the work the business needs.
Clear responsibilities and an onboarding plan.
A staged transfer of commercial work from the founder.
THE WORK WE TAKE ON

The work Rebar takes on.

01 /

Define the next role.

Use the commercial plan and actual workload to decide which responsibilities need an internal owner first.

02 /

Support candidate evaluation.

Develop the role brief, scorecard, and practical interview questions. Support agreed evaluation steps with the founder.

03 /

Prepare the operating materials.

Organize account criteria, messaging, discovery, demo materials, CRM instructions, and active opportunity context.

04 /

Transfer the work in stages.

Plan onboarding, shadowing, supervised ownership, and review points. Adjust responsibilities based on what the person can operate.

TANGIBLE OUTPUTS

What you can expect to receive.

  • A role brief and hiring priority.
  • An evaluation scorecard and interview guidance.
  • An onboarding plan and usable sales materials.
  • A handoff checklist with owners and review points.
A USEFUL FIT

When this work makes sense.

  • The company is preparing its first sales or BD hire.
  • A new commercial hire needs a stronger operating foundation.
  • The founder wants to transfer specific responsibilities.

The statement of work defines the final deliverables, responsibilities, capacity, timeline, and fee.

QUESTIONS / ANSWERED

What to know before we start.

The scope should be clear before the work begins.

Do you provide a recruitment service?

Our core work is role definition, evaluation support, onboarding, and commercial handoff. Candidate sourcing or a separate recruitment assignment would need its own agreed scope.

When should a founder begin the handoff?

We begin documenting responsibilities during the work. The actual transfer follows customer evidence, a defined role, and the new owner's readiness.

Will the founder stop selling after the engagement?

The founder may remain involved in customer learning and major commitments. We help identify and transfer the tasks another person can own effectively.

CONNECTED CAPABILITIES

Build around the priority.

THE NEXT COMMERCIAL MOVE

Put the next commercial move in motion.

Tell us what you sell, who is buying, and where the work gets stuck. We will start with the most useful next step.