Define fit and timing.
Agree customer criteria, useful signals, exclusion rules, and what would make an account worth pursuing now.
Account signals and targeted outreach
Give each priority account a researched reason to hear from you.
THE SITUATION
Where founders need support.
You have a broad target market and limited time. The team needs to know which accounts fit, why the timing may matter, and what to say beyond a generic introduction.
A narrower account list with supporting evidence.
Outreach tied to a relevant business situation.
A repeatable way to refresh priorities and learn from replies.
THE WORK WE TAKE ON
The work Rebar takes on.
Research the accounts.
Review public sources and approved data. Document the business context, relevant people, evidence, and remaining questions.
Develop the opening.
Write a specific proposition and useful next step. Prepare supporting briefs, concepts, or demos when the opportunity warrants them.
Run and review the outreach.
Handle the agreed outreach and follow-up through the client's approved process. Use responses and qualification evidence to refine the work.
TANGIBLE OUTPUTS
What you can expect to receive.
- Customer criteria and a source-backed account shortlist.
- Account briefs with fit, timing, and uncertainties.
- Tailored outreach and follow-up materials.
- An agreed refresh process and response review.
A USEFUL FIT
When this work makes sense.
- The market is broad and account priorities are unclear.
- Prospecting needs better research and a stronger reason to engage.
- The founder needs a manageable flow of prepared opportunities.
The statement of work defines the final deliverables, responsibilities, capacity, timeline, and fee.
QUESTIONS / ANSWERED
What to know before we start.
The scope should be clear before the work begins.
Do signals prove a company is ready to buy?
No. A public signal gives us a reason to investigate or ask a better question. Buying intent, budget, and internal needs require direct qualification.
Do you only provide a list?
The scope can include research, messaging, outreach, qualification, and opportunity follow-up. We agree which parts Rebar owns and what the client provides.
Can AI run the outreach automatically?
AI can assist preparation and recurring research. We agree approvals, sending responsibilities, and follow-up rules before any outreach runs. Commercial judgment and commitments remain with people.
CONNECTED CAPABILITIES
Build around the priority.
Put the next commercial move in motion.
Tell us what you sell, who is buying, and where the work gets stuck. We will start with the most useful next step.