The Partner-Led Growth Blueprint (Free)

What's inside

Three tools. One system.

The tools connect: the canvas proves a partnership is worth building, the selector picks the model that fits your economics, and the scorecard puts partner-led growth in context with every other motion you could run.

Partnership Thesis Canvas — one page that defines the customer problem, the partner's scarce asset, the mutual value exchange, and the first repeatable action.
Partnership Model Selector — choose between affiliate, referral, co-sell, reseller, services, integration, and embedded models based on who owns the customer, the work, and the money.
GTM Motion Scorecard — score sales-led, product-led, marketing-led, community-led, and partner-led motions against your deal economics, buying friction, trust requirements, and time to value.

The fundamentals series

Each tool pairs with a guide

Read Why Partnerships Work, compare the 7 B2B partnership models, and choose your go-to-market strategy from first principles. Then, when you want a second set of eyes, get a free one-page partner map within 24 hours.

Frequently asked questions

Before you grab it

What is the Partner-Led Growth Blueprint?

A free PDF with three working tools — a partnership thesis canvas, a partnership model selector, and a GTM motion scorecard. Each one turns a framework from our fundamentals guides into a decision you can make this week.

Do I need to read the articles first?

No, the tools stand alone. But each tool pairs with one guide: Why Partnerships Work, The 7 B2B Partnership Models, and How to Choose a Go-to-Market Strategy. Start with the tool that matches the question you're facing.

Is this just theory?

No. The tools mirror the exact working sessions we run with founders in the Partner Engine Sprint.

What happens after I sign up?

You get the PDF immediately — on this page and by email. We'll occasionally send next-step recommendations you can unsubscribe from anytime. No hard selling.

Free · Instant download

Claim your Partner-Led Growth Blueprint

The thesis canvas, the model selector, and the GTM scorecard — everything you need to pressure-test a partner motion before you spend a quarter building it.