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FREE TOOL · FIVE QUESTIONS · PARTNER-SPECIFIC

Is your business ready
to make a partner useful?

Check the foundation before you build a partner program. See your snapshot immediately, then request the full working brief by email.

This is a partner-specific check. For a broader review of your sales motion, use the existing GTM Readiness Scorecard.

1. Do you know the customer your partner would help you reach?

A specific buyer, use case, and reason to act—not “all businesses.”

2. Is there a clear reason for the partner to participate?

Customer value and a credible benefit for the partner, with assumptions separated from facts.

3. Can you show evidence that your offer works for that customer?

Relevant buyer feedback, customer use, or a testable proof point—not just a large market estimate.

4. Does someone own what happens after a partner says yes?

An accountable owner, follow-up process, and clear handoff to the customer-facing team.

5. Could you run and evaluate a small partner test?

A scoped first use case, success criteria, shared responsibilities, and a review decision.