Rebar Performance / Pilot options
Start with an account audit, a landing-page review or a daily analysis pilot. The Rebar Team turns the evidence into a clear set of next steps.
Scope, fee and timing agreed before work begins.
Three ways to begin
Each pilot has a defined output. You can use the findings with your own team, your agency or the Rebar Team.
01 / Account performance
Find the account issues and performance shifts worth investigating first.
Initial Action Board target: 48 hours after usable data and scope are confirmed.
Choose the account audit02 / Zero Google Ads access
Start with the pages your ad traffic reaches and the tags visible in the browser.
Public-page review. Account Quality Score and end-to-end CRM attribution need additional evidence.
Choose the page audit03 / Ongoing monitoring
Know what moved in the latest available reports and what deserves a closer look.
Requires agreed scheduled exports or read-only reporting setup. Delivery timezone and cutoff are set with your team.
Choose daily analysisWant a smaller first step? Our free introductory assessment provides a concise account scorecard, up to three priorities and one test to consider.
Request the free assessment ↗Inside the account audit
Every finding connects an observation to an action or a test. Missing evidence is visible, so the team knows what is ready to act on and what needs further investigation.
Finding → supporting evidence → confidence → potential impact → recommended action → owner and next test.
Impact is an estimate with stated assumptions. The audit does not guarantee savings or incremental revenue.
Sharing data / Keep the first step small
Begin with the four standard reports below. There is no need to connect an external database for the starter audit.
Option A / Zero Google Ads access
Export the reports and place them in the restricted shared folder agreed with the Rebar Team. If the reports are already saved, sharing can take just a few minutes.
Keep one account, currency and timezone clearly identified. Do not include customer lists, passwords or payment details.
Option B / Hands-free report collection
Grant read-only access and the Rebar Team will pull the agreed reports. Your team can revoke access whenever needed.
A reporting script is optional. If agreed, your authorized account user reviews and runs it. The script’s authorization requirements are separate from read-only user access.
| Report | Window | Include |
|---|---|---|
| 1. Campaign performance by day | Last 90 days | Campaign, campaign type, date, impressions, clicks, cost, conversions and conversion value. Add Search lost impression share (budget/rank) where supported.Keep the account currency and timezone with the export. Do not replace unavailable values with zero. |
| 2. Campaign conversions by day and conversion action | Last 90 days | Campaign, date, conversion action name, conversions, all conversions and conversion value, where supported.Use a separate conversion-action settings export or screenshot to confirm primary/secondary status, counting rules and account goals. |
| 3. Search terms | Last 90 days | Campaign, ad group, search term, match type, impressions, clicks, cost, conversions and conversion value, where available.Include available Search and Performance Max query reporting. Privacy thresholds can omit queries; overlap alone does not prove cannibalization. |
| 4. Change history | Last 30 days | Date/time, affected campaign or entity, change type, and old/new values where provided. Include bid, budget and setting changes.Use the available download or a shared Sheet. If a needed field cannot be exported, the Rebar Team will agree a suitable alternative. |
For Daily Morning Analysis, the Rebar Team also agrees recurring report delivery and a data cutoff. Include Auction Insights when available; auction reports may not support a complete overnight view.
Start with one clear question
Choose a pilot and the easiest way to share data. We will confirm the scope, fee, timing and next steps before work starts.
No account reports or login details are needed in this form.
The Rebar Team sends a focused export checklist or read-only access instructions.
Decide which findings deserve action and which need a test or more evidence.
Prefer to talk first? Book a 30-minute call or email chris@wearerebar.com.
Your pilot request
Request received
We will follow up at about .
Next, we will confirm scope and send the appropriate data-sharing instructions.
Book a callA few practical details
The existing introductory account assessment is free. The three pilots on this page are scoped engagements. The Rebar Team agrees the work, fee and timing with you before starting. There is no commitment to ongoing management.
We target an initial Action Board for the account audit within 48 hours after usable data and scope are confirmed. The Rebar Team confirms timing at intake. Missing reports or complex measurement issues may require a revised schedule.
The four reports are the starting point. Some checks need conversion-action settings, tag evidence, campaign settings, segment reports or Auction Insights. The Action Board labels missing inputs and confidence levels. The Rebar Team requests only what the selected checks need.
An observational audit identifies plausible drivers and competing explanations. A causal conclusion may require a controlled experiment or another suitable research design. PMax/Search overlap by itself does not establish cannibalization or incremental lift.
A public-page review can identify relevance, usability and observable tag issues. Account-level Quality Score diagnostics require Google Ads data. Quality Score is a diagnostic measure, not a direct input to the ad auction.
The daily service needs recurring exports or an agreed read-only reporting connection. We set the account timezone, report cutoff and delivery time with your team. The brief labels stale or provisional data, including late conversions. A one-time CSV upload does not create an ongoing feed.
Yes. There is no minimum spend for an initial diagnostic. Limited conversion volume can reduce statistical confidence and the range of experiments we can recommend.
Read-only Google Ads access cannot edit campaigns. The audit and daily brief provide recommendations. Implementation, if requested, is a separate agreed scope.