REBAR PERFORMANCE: GOOGLE ADS EXPORT CHECKLIST

1. Campaign performance by day
Window: Last 90 days
Columns: Campaign, campaign type, date, impressions, clicks, cost, conversions and conversion value. Add Search lost impression share (budget/rank) where supported.
Note: Keep the account currency and timezone with the export. Do not replace unavailable values with zero.

2. Campaign conversions by day and conversion action
Window: Last 90 days
Columns: Campaign, date, conversion action name, conversions, all conversions and conversion value, where supported.
Note: Use a separate conversion-action settings export or screenshot to confirm primary/secondary status, counting rules and account goals.

3. Search terms
Window: Last 90 days
Columns: Campaign, ad group, search term, match type, impressions, clicks, cost, conversions and conversion value, where available.
Note: Include available Search and Performance Max query reporting. Privacy thresholds can omit queries; overlap alone does not prove cannibalization.

4. Change history
Window: Last 30 days
Columns: Date/time, affected campaign or entity, change type, and old/new values where provided. Include bid, budget and setting changes.
Note: Use the available download or a shared Sheet. If a needed field cannot be exported, the Rebar Team will agree a suitable alternative.

Keep account currency, timezone, account ID and export date with the files. Agree the restricted shared folder with the Rebar Team before sharing. Exclude customer records, credentials, payment details and unnecessary user names/emails in change history.

Additional evidence may be needed: conversion-action settings, campaign settings, tags, segment reports and Auction Insights. Missing checks are marked Needs data.

For daily analysis, agree recurring report delivery, timezone and cutoff.

Questions: chris@wearerebar.com
https://wearerebar.com/performance/pilots/