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PERFORMANCE

REBAR / PERFORMANCE

Get more from
your Google
Ads budget.

Find wasted spend. Understand performance.
Know what to do next.

Senior advertising expertise and AI-assisted analysis, working together to improve the decisions behind your campaigns.

Get my free assessment

Read-only access. No campaign changes. No obligation.

A CLEARER VIEW OF YOUR NEXT MOVE

YOUR ACTION BOARDIllustrative

From account data
to a clear priority.

01
Reduce avoidable wasteReview irrelevant search terms
02
Check the bidding signalsReview conversion quality
03
Choose the next experimentDefine a test and success measure
EVIDENCE → PRIORITY → ACTION

Your assessment is based on your account.
Recommendations shown here are examples.

EXPERIENCE WITHIN OUR OPERATOR NETWORK

GoogleMetaSnapCitiGM FinancialCabela’s

Professional experience across these organizations. Company names do not imply a Rebar client relationship or endorsement.

01 / THE WORK

Better decisions.
Before and after launch.

Work with your existing team or agency, from account planning to the next measured test.

01 / BUILD

Start with a stronger account.

Campaign structure, search ad copy, and Google Ads Editor files. Tracking specifications and offline conversion templates that help your team prepare for Enhanced Conversions for Leads and value-based bidding.

Campaign plan + implementation files
02 / DIAGNOSE

Find what holds performance back.

Review search-term waste, budget and rank constraints, auction shifts, and changes in conversion performance. Turn account exports into visual reports and a prioritized action board.

Account diagnostics + next actions
03 / IMPROVE

Give every test a purpose.

Plan bidding, budget, and eligible AI Max or Performance Max experiments. Record setting changes, learning periods, and results in a shared playbook your team can keep using.

Experiment plan + working playbook

02 / OPERATOR EXPERIENCE

Advertising science.
Commercial judgment.

Rebar operators bring experience in advertising measurement, lifetime value modeling, experimentation, and enterprise AI workflows.

Selected work from operator roles, before or outside Rebar. These are professional credentials, not results promised for your account.

500+

Google team members attended practical AI workshops developed and delivered by an operator.

40M+

Customers scored in individual marketing models during work at Cabela’s.

Explore qualifications and experience
  • MBA, NYU Stern; MS in Statistics, University of Central Florida.
  • Google analytics experience spanning value-based bidding, lifetime value, media mix, and measurement infrastructure, supporting tens of millions in budget reallocation.
  • Marketing science experience at Meta and Snap, including conversion lift, causal modeling, and experimental design.
  • At Meta, reported $8M in revenue growth across three automotive companies through measurement and learning programs.
  • At Citi, modeling leadership supporting loss forecasts for a $90B credit card portfolio.
  • Data science and modeling experience at GM Financial; demand and response modeling at Cabela’s.
  • SAS Certified Base Programmer for SAS 9 and predictive modeling training using SAS Enterprise Miner.

03 / START WITH A FREE ASSESSMENT

See where your
budget could
work harder.

We review up to 90 days of available Google Ads data and identify what deserves attention first.

  • A concise account scorecard
  • Up to three priorities, with supporting evidence
  • Recommended actions and one test to consider

Only Google Ads read-only access is needed. You can also provide account exports.

For businesses already running Google Ads. Website tagging and CRM validation can be scoped separately.

TELL US ABOUT YOUR ACCOUNT

Your next step starts here.

Our team will review your request and send simple instructions for read-only access or exports.

No login details or payment information needed.

A FEW PRACTICAL DETAILS

Will you change anything in our account?

The assessment uses read-only access. We cannot edit campaigns or budgets with that access. Any implementation work is agreed separately.

Can you work with our agency or internal team?

Yes. We can provide a second opinion, a focused campaign project, or recurring optimization support. Your team keeps the working documents and experiment history.

What happens after the free assessment?

You receive the findings and recommended next steps. If further support would be useful, we agree the work, fee, and measurement plan before starting. There is no obligation to continue.