Rebar Performance / Account audit
Your Google Ads export checklist.
Start with these four reports. Use the last 90 days for performance and conversion reports, and the last 30 days for change history.
Keep the account currency, timezone and export date with the files. Use CSV or Google Sheets. Preserve available columns and mark unavailable metrics rather than entering zero.
| Report | Window | Include |
|---|---|---|
| 1. Campaign performance by day | Last 90 days | Campaign, campaign type, date, impressions, clicks, cost, conversions and conversion value. Add Search lost impression share (budget/rank) where supported.Keep the account currency and timezone with the export. Do not replace unavailable values with zero. |
| 2. Campaign conversions by day and conversion action | Last 90 days | Campaign, date, conversion action name, conversions, all conversions and conversion value, where supported.Use a separate conversion-action settings export or screenshot to confirm primary/secondary status, counting rules and account goals. |
| 3. Search terms | Last 90 days | Campaign, ad group, search term, match type, impressions, clicks, cost, conversions and conversion value, where available.Include available Search and Performance Max query reporting. Privacy thresholds can omit queries; overlap alone does not prove cannibalization. |
| 4. Change history | Last 30 days | Date/time, affected campaign or entity, change type, and old/new values where provided. Include bid, budget and setting changes.Use the available download or a shared Sheet. If a needed field cannot be exported, the Rebar Team will agree a suitable alternative. |
Before sharing
- Confirm the scope and the restricted shared folder with the Rebar Team.
- Exclude customer lists, personal contact records, passwords and payment details.
- Remove unnecessary user names or email addresses from change-history reports.
- Keep account and campaign IDs consistent across the reports.
- Tell the Rebar Team about missing data, tracking changes and recent launches.
Additional evidence when needed
Conversion-action settings, campaign settings, tag evidence, device/geography/time segments and Auction Insights may be needed for some checks. The Rebar Team will explain each request. The four reports alone do not establish causal lift or verify end-to-end CRM attribution.
Prefer read-only access?
The Rebar Team can pull the agreed reports through read-only Google Ads access. Your team controls and can revoke that access. No database connection is required for the starter audit.
Rebar Team · chris@wearerebar.com · wearerebar.com/performance/