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PERFORMANCE

AI AD AGENTS / MEET AGENT 1

Put Agent 1 to work on your Google Ads.

Plan the account. Understand what changed. Give the next experiment a clear purpose.

The Rebar Team combines AI-assisted analysis with advertising science, from your first campaign plan to an ongoing working playbook.

Explore pilot optionsSee what Agent 1 does

Start with exports or read-only access. Your team controls campaign changes.

AGENT 1 / WORKSPACEIllustrative outputs

Your next launch, mapped out.

01
Account architectureCampaigns, ad groups and landing-page intent.
02
Launch filesSearch ad drafts and Google Ads Editor sheets.
03
Measurement planTag specifications and offline conversion templates.
OUTPUT / CAMPAIGN PLAN + IMPLEMENTATION FILES

Built from Rebar Team experience

Agent 1 grew out of work managing a large advertiser book and the need to investigate each account in depth.

~$800MAnnual advertiser spend in a book managed by a Rebar Team member.
16Advertisers in that book of business.
CapabilitiesHow it worksWhat you keepSharing data

One agent / Three stages of the work

Support before launch.
Evidence after it.

Agent 1 helps your team move from a question to a usable output. The Rebar Team brings account context and judgment to each recommendation.

01

Build the account around the outcome.

Launching a landing page or restructuring an account starts with a clear campaign hierarchy and a measurement plan.

  • Campaign and ad-group architecture tied to landing-page intent.
  • Responsive search ad drafts, including required disclaimers supplied by your team.
  • Google Ads Editor upload sheets for review before import.
  • Site-specific Google Tag Manager trigger specifications and offline conversion templates for Enhanced Conversions for Leads and value-based bidding.
  • Eligible AI Max and Performance Max test plans with URL rules, negative keywords and brand controls.
02

Explain the performance change.

Share campaign, search-term and other available reports. Agent 1 turns those exports into diagnostics and an interactive walkthrough.

  • Shift-share decomposition to separate changes in traffic mix from changes in efficiency.
  • Budget versus rank lost impression share, where those metrics are available.
  • Search-term waste, brand mix and possible PMax/Search overlap.
  • Conversion lag, value consistency and bidding-signal checks.
  • A prioritized HTML Action Board with evidence, confidence, a proposed action and a way to test it.
03

Keep the reasoning behind every test.

Use a living working document to record what changed, why it changed and what the team learned.

  • A log of reported settings, bid targets and budget changes.
  • Learning-window notes and review dates for Smart Bidding.
  • Experiment hypotheses, controls, results and follow-up decisions.
  • Executive question preparation and explanations of auction shifts.
  • Step-by-step interface guides checked against the controls available in your account.

Tracking specifications depend on your site and consent setup. Campaign controls and experiment formats depend on account eligibility. The Rebar Team validates the implementation path before work is applied.

A practical starting point

Your account reports are enough to begin.

You do not need to open your backend systems to start an account diagnostic. Share the agreed exports, or let the Rebar Team pull reports through read-only Google Ads access.

See the four starter exports

An account diagnostic can be useful at any spend level. Data volume determines which findings can be tested with confidence.

  1. Agree on the question.

    Choose a pilot, define the business outcome and confirm data handling with the Rebar Team.

  2. Share only the inputs needed.

    Start with account-level reports in a restricted folder. Customer lists and database credentials are not needed for the starter audit.

  3. Review the first findings.

    For the account audit, we target an initial Action Board within 48 hours after usable data and scope are confirmed.

  4. Choose what to test.

    Review the evidence together, decide what to keep or change, and record the next experiment.

The work stays with your team

A report you can use.
A record you can build on.

Keep the working files and the reasoning behind the recommendations, so each new test starts with what the team already knows.

What the engagement can produce

  • Campaign plans and implementation files.
  • Interactive HTML diagnostics and Action Boards.
  • Measurement checks and tracking specifications.
  • Experiment plans and a living change log.
  • Executive-ready explanations of findings and limits.

The deliverables depend on the selected pilot or project. Findings identify opportunities and hypotheses; performance gains require implementation and measurement.

A few practical details

Before we start.

What is Agent 1?

Agent 1 is Rebar’s AI-assisted Google Ads planning and analysis workflow. It turns account exports and agreed business context into campaign plans, diagnostics, Action Boards and experiment records. The Rebar Team reviews the recommendations with your team.

Does Agent 1 change campaigns automatically?

No. The pilot produces analysis and recommendations. Your team stays in control of campaign changes. Any implementation work is agreed separately.

Does a small account have enough data?

There is no minimum spend requirement for an initial diagnostic. Smaller accounts can still reveal issues in spend, conversion values, search terms or tracking. Low conversion volume limits the strength of statistical comparisons and causal tests.

Is this a forecasting product?

The starting point is analysis of observed performance. Agent 1 reviews spend, conversion value and reported return, then develops hypotheses to test. ROI analysis also requires reliable margin or cost data; Google Ads return on ad spend alone is not profit.

Do we need to connect our databases?

No external database connection is required for the initial diagnostic. You can share agreed Google Ads exports in a restricted folder. The Rebar Team confirms access and data handling before files are shared.

Can we use the outputs with our existing agency?

Yes. The Rebar Team can work alongside an in-house team or agency. You keep the campaign files, Action Board and working experiment record.

Give Agent 1 a focused first assignment.

Choose a pilot