Target lists, timing signals, positioning and outreach that earns a reply from the right account or partner.
10 articles · Guides, Playbooks, Templates
Choose the right moment to reopen a lost sales opportunity. Use the original loss reason, a relevant change, and a smaller next step, with a timing guide and six adaptable follow-up emails.
Standard ABM changes the message. Partner-led ABM changes the route. Map which partners already know, serve, or influence each target account, then activate the strongest path.
Your ideal customer profile tells you who should buy. It does not tell you who can reach those buyers, why they would help, or whether they can act. Use this seven-part ideal partner profile instead.
The five emails we run in every partner sequence, copy-paste ready. They work because each one offers the partner revenue instead of asking for their time. Steal them, then customize the two lines that matter.
Most founders build partner lists by logo and wonder why nobody replies. The fix is targeting by signal: hiring patterns, roadmaps, funding events, and stack footprints that show a partner is deciding right now.
The mechanics that separate a 2% reply rate from 15%: partner-framed openers, sub-120-word emails, a 4-touch cadence, and the discipline to never pitch your own roadmap.
Fifty names, each scored on fit and timing, beats five hundred logos every time. The rubric, the signals, and the discipline of the cut, with the weekly re-score that stops the list going stale.
Every ignored partnership email has the same autopsy: the sender pitched their own roadmap. Here is the rebuild, from your story to their P&L, with a test you can run on your current pitch in 60 seconds.
A recruitment playbook for founders and operators who need to source, qualify, and sign their first 10 channel partners without hiring business development staff.
The recruiting deck is the make-or-break asset for partner conversations. Here is the slide-by-slide structure that converts cold partners into signed agreements.